The Golden Arches

Every Day Opens A New McDonald’s

Czech Mc Donalds 001

Czech Mc Donalds 002

I’m loving it! :) by Keim & Znojmo

Flooded McDonald’s

http://www.vimeo.com/2966602

Flooded McDonald’s is a film work by Superflex in which a convincing life-size replica of the interior of a McDonald’s burger bar, without any customers or staff present, gradually floods with water. Furniture is lifted up by the water, trays of food and drinks start to float around, electrics short circuit and eventually the space becomes completely submerged.

Shouts to Rebel:Art for both artworks above. And since we are into sandwiches now, you should really have a look at the McDonald’s Video Game! (multilanguage & hilarious)

Huh? And what’s this? McDonalds Japan Goes No-Brand – interesting!

Plus: This is why you’re fat!

Bon Appétit!

CSR – Schmückendes Beiwerk oder Business Case?

Die aktuellen Entwicklungen an den Finanzmärkten und deren Auswirkungen auf die so genannte Realwirtschaft sorgen für Misstrauen und Unsicherheit. Gerade jetzt wird erkennbar, ob ein Unternehmen CSR als Teil der Unternehmensphilosophie versteht und auch in der Krise nicht darauf verzichtet. Das betont Friedrich Jordan, dessen Arbeit unter dem Titel “CSR – Schmückendes Beiwerk oder Business Case?” das IBL-JOURNAL der Brunswick European Law School (BELS) in seiner Augustausgabe veröffentlicht.

Corporate Social Responsibility ist erst einmal lediglich ein Begriff, und es liegt an Unternehmen, diesen Begriff mit Leben zu füllen. Dabei darf CSR nicht nur gemäß dem Credo “Tue Gutes und sprich darüber” als öffentlichkeitswirksame Inszenierung verstanden werden. Ein solches „Green washing“ wäre für Geschäftspartner und Kunden leicht erkennbar und ökonomisch nicht empfehlenswert. CSR versteht Jordan als die Formulierung gesellschaftlicher Anforderungen an Unternehmen bzw. an die Art, wie Unternehmen wirtschaften. Das Fehlen einer verbindlichen und allgemeingültigen Definition von CSR hält er dabei nicht für einen Nachteil, denn das ermögliche den Unternehmen, ihre CSR-Aktivitäten im Sinne des Unternehmenszwecks zu gestalten und so einen echten Nutzen für ihr Unternehmen zu schaffen.

Die Arbeit “CSR – Schmückendes Beiwerk oder Business Case?” gibt einen schnell lesbaren und aktuellen Überblick über Bestandteile von CSR und zeigt, wie CSR weit mehr als bloß schmückendes Beiwerk sein kann. Der Artikel eignet sich gut als Einführung in das Thema – auch für nicht unmittelbar mit der Corporate Social Responsibility befasste Kollegen in der eigenen Institution.

Eigentlich braucht man dem nichts mehr hinzuzufügen. Für den Einsteiger liefert dieses PDF einen guten Überblick über das Thema aus Business-Sicht.

Zum Download auf law-and-business.de

(Abbildung: “Produklebenszyklus mit Umeweltmaßnahmen der Adidas Gruppe” aus FriedrichJordan,CSR,IBL2008_14_ger.pdf)

via csr-news.net

The Story of Stuff

“From its extraction through sale, use and disposal, all the stuff in our lives affects communities at home and abroad, yet most of this is hidden from view. The Story of Stuff is a 20-minute, fast-paced, fact-filled look at the underside of our production and consumption patterns. The Story of Stuff exposes the connections between a huge number of environmental and social issues, and calls us together to create a more sustainable and just world.

It’ll teach you something, it’ll make you laugh, and it just may change the way you look at all the stuff in your life forever.”

Teaser #1:

YouTube Preview Image

You’ll find more teaser videos, background information and even the whole movie as a free download on storyofstuff.com

(Thanks to Melanie)

Green Marketing Strategies

“Last Friday, I had the pleasure of attending a conference hosted by UCLA covering a variety of business topics related to sustainability, corporate social responsibility, and ‘green’. This panel looks at how marketing executives are devising strategies for shaping and managing their brands’ eco-friendly profiles.
I videotaped the ‘Green Marketing Strategies’ session, and broke up the hour discussion into 8 segments for the viewing pleasure at your pace and interests:

Moderator:
Beverly Macy, Managing Partner/Co-Founder, Y & M Partners, LLC

Panelists (from left to right):
Joe Hartnett, Principal Consultant, Hartnett & Associates
Brenda Lynch, Senior Vice President, Rogers Group
Barbara Manconi, President & CEO and Founder, VERT Brands”

That’s what Mario Vellandi said.

As you can see, the marketing-guys are getting more and more involved into green issues – well, i know that’s not fairly new – the big thing is: it’s getting harder to seperate the companies that really care from the greenwashing others…

Read the rest of this entry

Clewwa.de

Warum sind Politiker und Behörden eigentlich so wie sie sind? Das ist eine Frage, die sich wohl jeder schon gestellt hat und welche auch so grundlegend ist, dass es zu weit gehen würde, an dieser Stelle einen Klärungsversuch zu wagen. Lassen wir uns also auf einen Teilbereich beschränken. Deutsche Ämter und ihr Umgang mit dem Internet.

Nun, es ist noch nicht allzulange her, dass uns die Herren und Damen aus Berlin regelrecht verblüfft haben, wie man Spitzenpositionen der politischen und wirtschaftlichen Führungselite mit schierer Ahnungslosigkeit im Umgang mit dem Medium der Alltagskultur paaren kann. Respekt! So weiss man doch mittlerweile, dass knapp über 70% der Menschen im Lande zur Informationsbeschaffung an erster Stelle das Internet bemühen; was auch nicht wirklich verwunderlich ist – beachtet man, dass wir mittlerweile eine Generation erleben, die das prä-vernetzte Zeitalter gar nicht mehr kennt und dass deren Folgegeneration bereits in den Startlöchern steht. Erstaunlich, dass ausgerechnet diejenigen, die uns Schäfchen im profanen Sinne leiten sollen, von Tuten und Blasen keine Ahnung haben – sallopp gesagt.

Aber es scheint sich etwas jenseits des Kanzlers Podcasts zu tun, denn heute bin ich über den Konsumblog auf Clewwa, die schlaue Suchmaschine für Verbraucher gestoßen. Initiiert vom Bundesamt für Verbraucherschutz und Lebensmittelsicherheit.

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Cultural Sustainability

Thoughts about reclaiming the culture into sustainable business plans.

“[...]These days, when people in business talk about sustainability, they mean environmental sustainability. Traditionally, the environment was an externality that was ignored. More and more, with the conversations of “carbon neutral,” people are starting to think about what it means to environmentally sustainable. At the same time, a company can be environmentally sound and completely destroy local economies and other aspects of culture through their moves.[...]“

by apophenia, Danah Boyd.

Human Resources

Us Design Studio, always famous for blurring the boundaries between design and art, made a new piece:

Whole Human

“Free to roam on green pastures for health, happiness and recreation, with perminant access to over 60 free on-site classes and activities, ranging from yoga to guitar lessons.”

Even availlable as “Reared in Office Conditions”. Haha!

Via: Sum1

Kenneth Cole Blogs

awareness blogKenneth Cole is known for using socially- and politically-charged messaging in his ads, like the latest billboard that just went up in NYC proclaiming, “In the U.S. somebody is shot every 6 seconds. Is this what arms are for?”

Now he’s doing the same on the web, launching a blog all about social awareness called Awearnessblog (how cute!). The site is going to feature celebrity bloggers, who will post about issues close to their hearts and, hopefully, the hearts of consumers (Mr. Cole himself is planning to post once a week). Blogging will revolve around all manner of social issues ranging from poverty and homelessness to the environment and politics, and you can expect about 5 posts a day.[...]“

ShoppingHum. Greenwashing – erm blogging? The shoppping link is definitely conspicious, but we’ll give em a chance and review it later…

via: psfk crain’s

Nike Trash Talk

Eigentlich wäre zum Thema Nike ein längerer Beitrag, wenn nicht gar eine eigene Page angebracht. Vielleicht kommt das auch noch, aber soweit erst einmal in Kürze:

Nike bringt sich im Gegensatz zu den meisten direkten Mitbewerbern immer wieder mit grünen und nachhaltigen Projekten ins Gespräch. Die machen das sogar echt gut – nimmt man z.B. Adidas zum Vergleich, die es gerade einmal schaffen EINE grüne Line einzuführen, in welcher sage und schreibe EIN jämmerlicher Flip-Flop enthalten ist. Haha!

Und wenn man sich ein wenig näher mit Nike beschäftigt, klingt das alles sogar höchst innovativ für ein Majour Fashion Label aka 90’s Sweatshop Satan (remember those days?). Da gibt es zum Beispiel einen Fahrplan, neudeutsch Roadmap, für eine kontinuierlich fortschreitende ökologische Umwälzung aller Produkte. Nike hat sich das Ziel gesetzt, alle Produkte Schritt für Schritt möglichst klimaneutral zu fabrizieren. Dafür haben sie ein mehrstufiges System (silver-star to platinum-star) entwickelt. womit sie ihre eigenen Produkte ratifizieren. Angeblich wird daraufhingearbeitet, dass eines Tages alle den besonders erstrebrenswert grünen Platin Status erreichen. Nachzulesen u.a. alles hier.

Den Anfang machte sogar der aktuelle Air Jordan, immerhin das Flagship unter den Sportschuhen. Es gibt auch einen umfassenden CSR Codex – Nike was founded on a handshake – der zumindest in good old germany seines gleichen sucht.
Bemerkenswert ist ebenfalls, dass die Liste grünem bzw. sozialem Engagements sehr lang ist – vom Basketballplatz aus recycleten Sportschuhen, hemp clothing, network-building (connecting low-income demographics), und und und… bis hin zu Nike’s neusten coup:

Nike Trash Talk.

Nike Trash Talk Zoom

Also ein Nike Zoom, aber komplett aus recycletem Material gefertigt. Klick.

Das alles ist ja schön und gut, ABER (ja, jetzt kommt das große “aber”) warum muss ich dazu elektronische Kilometer weit googlen, um das alles zu finden? Warum werde ich mit solchen Aktivitäten nicht gleich als allererstes auf nike.com begrüßt? Warum erfahre ich da nichts aber auch gar nichts ohne (in diesem fall reale) Kilometer in Nike Town bis in den allerletzen Winkel des Ladens zurückzulegen?

Dazu ein Zitat von Charlie Gower (Blogger aus UK) :

“Nike recycle old shoes and turn them into basketball courts. This was something they started a while back and was featured quite well in the press. The argument whether this is worth doing is not the issue here for me it’s the fact that this big perspex box is away from all their customers. On the third floor (customer services) there is nothing else. No one is going to see this box or know they can give their trainers back. Why isn’t it in the foyer of Nike Town for all to see? …How complicated must the internal politics be that one day they can make sustainable shoes and the next day they hide away another sustainability service in the depths of their shop?”

Das trifft es ziemlich auf den Punkt. Wie kann es eine Firma wirklich ernst meinen mit ihren CSR/Greening-Aktivitäten, wenn ebenjene nach dem gehörigen Presserummel, der jedesmal erneut seine Wellen schlägt, in die Abstellkammer verbannt werden? Schon komisch… wahrscheinlich wird am Ende doch nicht langfristig gedacht und nur das Geld gezählt, das jetzt dafür flöten geht.

Definitions

Note: in addition to the following content you’ll find lots more information in The Dictionary of Sustainable Management

A

Anthropocentrism:

Very crucial term / way of perception to examine for yourself.

“Anthropocentrism (greek:anthropos, human being / kentron, center) is the idea that, for humans, humans must be the central concern, and that humanity must judge all things accordingly: Human beings must be considered, looked after and cared for, above all other real or imaginary beings.”

(via Wikipedia)

One alternative to this way of perceiving offers Ecocentrism and the Gaia Theory, which understands the earth as a self-regulating system, similar to a living organism, thus the human being as an integral part of the whole system, being embedded in it and dependent on it. You find this understanding also in many indigeneous cultures.

The anthropocentric way of perceiving must ultimately lead to self-destruction, since it results in separation and isolation from nature / the earth, and the earth forms the very basis of our existence.

deutsche Wikipedia: Anthropozentrismus, Gaia Theorie

C

Community Supported Agriculture (CSA):

Community-supported agriculture (CSA) is a relatively new socio-economic model of food production, sales, and distribution aimed at both increasing the quality of food and the quality of care given the land, plants and animals – while substantially reducing potential food losses and financial risks for the producers. It is also a method for small-scale commercial farmers and gardeners to have a successful, small-scale closed market. CSA’s focus is usually on a system of weekly delivery or pick-up of vegetables, sometimes also flowers, fruits, herbs and even milk or meat products in some cases.

via Wikipedia

CSA Artikel in ‘Lebendige Erde’/pdf (deutsch)

Corporate Social Responsibility (CSR):

To tell the truth – it’s just a marketing-concept. But the first one, that forces companies to seriously get involved in doing ‘good things’ for society, because the risk of massive damage to a company’s image by not fulfilling the public expectations is too high. It’s the advancement of the german phrase: “Tu gutes und rede darüber!” (Do good things and talk about it). More officially:

“Corporate Social Responsibility (CSR) is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, employees, shareholders, communities and the environment in all aspects of their operations. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and society at large.”

via Wikipedia

D

Deep Ecology:

Deep ecology is philosophical movement that considers humankind as an integral part of its environment. The term was introduced by the norwegian philospher Arne Naess.
‘Yet, in deep ecology we ask if a society meets the basic needs of mankind, like love, security and access to nature. We ask what kind of society, what kind of education is beneficial for life on this planet as a whole, and then we ask what we have to do to impose the necessary changes.’ – Arne Naess

Notable advocates of deep ecology are amongst others Stephan Harding, Dolores Lachapelle and Joanna Macy.

deutsche Wikipedia: Tiefenökologie

E

Ecocentrism:

Ecocentrism is a philosophy that recognizes that the ecosphere, rather than any individual organism, is the source and support of all life and as such advises a holistic and eco-centric approach to government, industry, and individual.
The root of “eco” is “home,” and the ecosphere is the home-sphere. Ecocentrism puts the ecosphere first. It recognizes the importance of the environment and the web of life and realizes that no single organism is more important than another. Ecocentrism does not even distinguish between animate life and inanimate matter or process. The entire “sphere” of life is important. (via wikipedia)

Ecological Footprint:

“Ecological Footprint analysis attempts to measure human demand on nature. It compares human consumption of natural resources with planet Earth’s ecological capacity to regenerate them. It is an estimate of the amount of biologically productive land and sea area needed to regenerate (if possible) the resources a human population consumes and to absorb and render harmless the corresponding waste, given prevailing technology and current understanding. Using this assessment, it is possible to estimate how many planet Earths it would take to support humanity if everybody lived a given lifestyle.”

(via Wikipedia)

Global Footprint Network (lots of info)

Measure your Ecological Footprint (international)

deutsche Wikipedia: Ökologischer Fussabdruck

101 things you can do to reduce your ecological footprint!

G

Gaia Theory:

The Gaia Theory understands the earth as one living organism, thus the human being as an integral part of the whole system, being embedded in it and dependent on it. You find this understanding also in many indigeneous cultures and you could say that it is part of our original, intuitive way of perceiving.

deutsche Wikipedia: Gaia Hypothese

Genetically Modified Organisms (GMO):

A genetically modified organism (GMO) or genetically engineered organism (GEO) is an organism whose genetic material has been altered using genetic engineering techniques. Effects of genetically modified organisms are, next to the loss of biodiversity and possible, not yet known effects on our health, the dependency on GMO-corporations and their products.

More info: www.saveourseeds.org

Great documentary: Life Running out of Control / Leben ausser Kontrolle (e+d)

Greenwashing:

One of the dark sides of fake CSR:

“‘Greenwash’ is a pejorative term that some environmentalists and critics use to describe the activity of brands and corporations that portray a positive public image of putatively environmentally unsound practices. Greenwashing can take many guises ranging from lies of ommission to misleading labelling systems; from empty mission statements and voluntary codes of conduct to sustainability reports that offer only partial disclosure and transparency right through to the arbitrary sponsorship of good causes and events. […]”

take a deep dive at: psfk

L

Leapfrog Hypothesis

bases originally on a classical marketing term called “Leapfrog Strategy”. Wikipedia says:

“This strategy involves bypassing the enemy’s forces altogether. In the business arena, this involves either developing new technologies, or creating new business models. This is a revolutionary strategy that re-writes the rules of the game. The introduction of compact disc technology bypassed the established magnetic tape based defenders. The attackers won the war without a single costly battle. This strategy is very effective when it can be realized.”

Ezio Manzini adopted it onto the 3rd world technology-development and named it “leapfrog hypothesis” in which developing countries jump over the environmentally most damaging stages of industrial development.
It’s about soft infrastructure – such as, especially, mobile phone networks – which is installed despite the absence of hard infrastructure (such as roads, or nation-spanning power grids).

Lifestyle of Health and Sustainability (LOHAS):

LOHAS can be be described as the result of different movements around the world, which try to improve the quality of life in a holistic and sustainable way – i.e. Slow Food. Yet, LOHAS is not a people’s concept but rather a marketing-term. It is a term seen from the point of view of an advertising agency, that understands LOHAS-consumers as a demographic. However, LOHAS is not an advertising fake at all, but can meanwhile be seen as a growing community of ‘green’ consumers. It might open venues for the flow of information and knowledge concerning sustainability, which inevitably will bring up the confrontation with the nature of consumerism itself.

That’s what Wiki thinks:

“LOHAS is an acronym for Lifestyles of Health and Sustainability that refers to a demographic defining a particular market segment related to sustainable living, “green” ecological initiatives, and generally composed of a relatively upscale and well-educated population segment. The LOHAS market segment in year 2006 was estimated at $300 billion, approximately 30% of the USA consumer market. According to the New York Times, a study by the Natural Marketing Institute showed that in 2000, 68 million Americans were included within the LOHAS demographic. Author Paul H. Ray, who coined the term “Cultural Creatives” in his book by the same name, explains that “What you’re seeing is a demand for products of equal quality that are also virtuous”.”

via Wikipedia
deutscher Wikipedia Artikel (etwas kritischer)

P

Paradigm / Paradigm Shift, (deutsch: Paradigma/Paradigmenwechsel):

“A paradigm can be seen as an entire constellation of beliefs, values and techniques, and so on, shared by the members of a given community” (Kuhn) Thus a paradigm shift will change the way the individual perceives reality.

The term originates and was bound to science, but you will hear and read it more and more often referring to the shift from a reductionist, linear way of perceiving towards a holistic, systemic way.

Auf deutsch kann ein Paradigma als ‘vorherrschendes Denkmuster einer bestimmten Zeit’ bezeichnet werden. Ein Paradigmen Wechsel verändert somit die Art und Weise, auf die das Individuum die Realität empfindet.

deutsche Wikipedia: Reduktionismus, Holismus

Peak Oil:

Peak oil is the point in time at which the maximum global petroleum production rate is reached, after which the rate of production enters its terminal decline. If global consumption is not mitigated before the peak, the availability of conventional oil will drop and prices will rise, perhaps dramatically. M. King Hubbert first used the theory in 1956 to accurately predict that United States oil production would peak between 1965 and 1970. His model, now called Hubbert peak theory, has since been used to predict the peak petroleum production of many other countries, and has also proved useful in other limited-resource production-domains. According to the Hubbert model, the production rate of a limited resource will follow a roughly symmetrical bell-shaped curve based on the limits of exploitability and market pressures.

[…]

Optimistic estimations of peak production forecast a peak will happen in the 2020s or 2030s and assume major investments in alternatives will occur before a crisis. These models show the price of oil at first escalating and then retreating as other types of fuel and energy sources are used.

Pessimistic predictions of future oil production operate on the thesis that the peak has already occurred or will occur shortly and, as proactive mitigation may no longer be an option, predict a global depression, perhaps even initiating a chain reaction of the various feedback mechanisms in the global market which might stimulate a collapse of global industrial civilization.”

via Wikipedia
deutsche Webseite zum Thema: Peak Oil – das Ende des billigen Erdöls

Great documentary: www.crudeimpact.com

more links to: Energy & Resources Supply / Information (e)
mehr Links zu: Energie & Resourcen Versorgung / Informationen (d)

Permaculture:

Permaculture is a creative design response to a world of declining energy and resource availability. – David Holmgren, Co-Originator of the Permaculture Concept

‚The philosophy behind permaculture is one of working with, rather than against, nature; of protracted and thoughtful observation rather than protracted and thoughtless action; of looking at systems in all their functions, rather than asking only one yield of them; and of allowing systems to demonstrate their own evolutions.’
Bill Mollison, Originator of the Permaculture Concept

The permaculture concept offers a path to a simpler, more sustainable and better-quality life.
The idea of permaculture integrates a great variety of knowledge and provides very practical tools that are useful for/can be applied by everyone and in everyday life.
It integrates a way of (systems)thinking and the use of design principles in order to create sustainable systems in a wide range of fields, be it in nature or society.
The Australians Bill Mollison und David Holmgren developed the permaculture concept in the 1970s. In 1981 Mollison received the Right Livelihood Award–the Alternative Nobel Prize–for his work in environmental design.

Excerpt of Permaculture Principle Summary

Permaculture at Wikipedia
deutsche Wikipedia: Permakultur

more info to permaculture / more links to permaculture (e)
mehr Info zu Permakultur / mehr Links zu Permakultur (d)

R

The 5 Rs:

Refuse, Reduce, Reuse, Repair, Recycle.

Meaning: refusal of consumption, diminution of consumption, reusing, reparation, recycling. These are basic general behaviour guidelines for living in a sustainable way.

S

Sustainability / Ecological Sustainability:

‘The key to an operational definition of ecological sustainability is the realization that we do not need to invent sustainable human communities from scratch but can model them after nature’s ecosystems, which are sustainable communities of plants, animals and micro-organisms. Since the outstanding characteristic of the Earth household is its inherent ability to sustain life, a sustainable human community is one designed in such a manner that its ways of life, businesses, economy, physical structures and technologies do not interfere with nature’s inherent ability to sustain life. Sustainable communities evolve their patterns of living over time in continual interaction with other living systems, both human and nonhuman. Sustainability does not mean that things do not change: it is a dynamic process of coevolution rather than a static state.’

out of ‘Hidden Connections, a Science for Sustainable Living’ by Fritjof Capra, Harper Collins Publishers 2002

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