Sound Of Sirens

Consider this:

Plastic in the ocean may be one of the most alarming of today’s environmental stories. Plastics, like diamonds, are forever! Because plastics do NOT biodegrade, no naturally occurring organisms can break these polymers down. Instead, plastic goes through a process called photodegredation, where sunlight breaks down plastic into smaller and smaller pieces until there is only plastic dust. But always plastic remains a polymer. When plastic debris meets the sea it can remain for centuries causing untold havoc in ecosystems.

And then have a look at the Pacific’s ‘trash circles’. There is 6 times more plastic than plankton in certain areas. Alarming enough?…

The trash circles in the Pacific currents and can float for hundreds of years at the center of the circular currents — providing toxic food for fish and birds, and reducing the number of plankton. Research shows 6 pounds of plastic to every 1 pound of plankton in this cauldron.

More info

“On April 15, 2008 in San Francisco, Green Works brought together an English reverse graffiti artist and a critically acclaimed documentary filmmaker, to create an environmentally friendly work of art and a film about a philosophy of clean.”

“San Francisco’s Broadway tunnel is a highly traveled thoroughfare in the heart of the city. Over 20,000 cars, trucks, and motorized vehicles pass through it per day. Its walls are caked with dirt and soot, and lined with patches of paint covered graffiti from days gone by. It set the perfect canvas to create a beautiful work of art showcasing the talents of reverse graffiti artist “Moose”, and the power of Green Works plant based cleaner.”

via: s2k - Reverse Graffiti Project

update: keep in mind that this just a campaign for an us major brand! A nice one though…