On ‘The News’: Feedback and Appropriate Response vs Manufacturing Consent

Saturday, May 17th, 2008

Ok, this is about the media and its functions. Again: I do not claim to be an expert, call me a generalist, however, let’s see how far we get.

I’ll start with a quote of a beautiful essay by Donella Meadows, a professor, biophysicist, systems analyst, organic farmer, author, journalist and inspiration in the movement for sustainability. The essay is called ‘Dancing with Systems‘ and this particular part is about ‘Honouring and protecting information.’

A decision maker can’t respond to information he or she doesn’t have, can’t respond accurately to information that is inaccurate, can’t respond in a timely way to information that is late. I would guess that 99 percent of what goes wrong in systems goes wrong because of faulty or missing information.

If I could, I would add an Eleventh Commandment: Thou shalt not distort, delay, or sequester information. You can drive a system crazy by muddying its information streams. You can make a system work better with surprising ease if you can give it more timely, more accurate, more complete information.

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