Sound Of Sirens

“One of the hurdles to making sustainable products is figuring out what the term sustainability means for different materials and ingredients.
Jason Pearson, president and CEO of GreenBlue, a research and design institute, spoke with GreenBiz Radio about how companies are using metrics such as recyclability and renewable energy when determining the quality of products, and what efforts are underway to make cleaner supply chains.”

Again we provide you an insight into how industry treats and thinks about sustainability.

“brought to you by bp” - thank you ;)

via: ClimateBiz

Update: Take a look at the Future Supply Chain Study as well, which [...] “presents a new integrated supply chain model that takes into account sustainability parameters such as CO2 emissions reduction, reduced energy consumption, better traceability and reduced traffic congestion, as well as traditional measures like on-shelf availability, cost reduction and financial performance.”

Picture by Treehugger

Last week i stumbled upon several sites with some interesting artcles and news about greenwashing. Due to the lack of time for blogging, you’ll get them as a single link-list right now:

• Marketers, Not Consumers, Need Environmental Education - Greenwashing Has Made It Hard to Know What to Believe.
• Record Complains over Greenwashing - Shell identified as one of the worst offenders (OK, not that big news - but everytime worth mentioning it again and again, again…)
• Greenwashing - very insightful interview with an an “employee of a major multinational corporation”.
• Clean up your ACT not your image - Greenpeace marked Earth Day 2008 with the launch of project StopGreenwash. Wow - huge! You can submit greenwashing examples here.
• How Marketers analyze the green Buzz today. Some statistics from the Center Of Media Research Blog.
• Is your corporate really green? - Very good article at CNBC, including The Six Sins of Greenwashing. Find some more related CNBC news here.
• ‘Recyclable’ is so last century - Valerie Davis, President, Green Canary Sustainability Consulting shows us the differents between oldschool 90’s greenspeak and today.

OK - all quite usa-focused, i guess everything is transferrable to the rest of the globe, though. So, what’s the conclusion? Both sides are aware of the problems, hopefully the companies seriously start “cleaning up their acts, not just their images” some day…