Sound Of Sirens

That’s right, it INCREASES!

Wall Street Journal, September 29th 2008:

‘The Amazon is being deforested more than twice as fast as last year, Brazilian officials said Monday, acknowledging a sharp reversal after three years of declines in the deforestation rate.’

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Feel invited to browse through Sound Of Sirens. You will find plenty of creative ways to deal with all that. And spread the word…

Picture by Treehugger

Last week i stumbled upon several sites with some interesting artcles and news about greenwashing. Due to the lack of time for blogging, you’ll get them as a single link-list right now:

• Marketers, Not Consumers, Need Environmental Education - Greenwashing Has Made It Hard to Know What to Believe.
• Record Complains over Greenwashing - Shell identified as one of the worst offenders (OK, not that big news - but everytime worth mentioning it again and again, again…)
• Greenwashing - very insightful interview with an an “employee of a major multinational corporation”.
• Clean up your ACT not your image - Greenpeace marked Earth Day 2008 with the launch of project StopGreenwash. Wow - huge! You can submit greenwashing examples here.
• How Marketers analyze the green Buzz today. Some statistics from the Center Of Media Research Blog.
• Is your corporate really green? - Very good article at CNBC, including The Six Sins of Greenwashing. Find some more related CNBC news here.
• ‘Recyclable’ is so last century - Valerie Davis, President, Green Canary Sustainability Consulting shows us the differents between oldschool 90’s greenspeak and today.

OK - all quite usa-focused, i guess everything is transferrable to the rest of the globe, though. So, what’s the conclusion? Both sides are aware of the problems, hopefully the companies seriously start “cleaning up their acts, not just their images” some day…