Sound Of Sirens

Picture by Treehugger

Last week i stumbled upon several sites with some interesting artcles and news about greenwashing. Due to the lack of time for blogging, you’ll get them as a single link-list right now:

• Marketers, Not Consumers, Need Environmental Education - Greenwashing Has Made It Hard to Know What to Believe.
• Record Complains over Greenwashing - Shell identified as one of the worst offenders (OK, not that big news - but everytime worth mentioning it again and again, again…)
• Greenwashing - very insightful interview with an an “employee of a major multinational corporation”.
• Clean up your ACT not your image - Greenpeace marked Earth Day 2008 with the launch of project StopGreenwash. Wow - huge! You can submit greenwashing examples here.
• How Marketers analyze the green Buzz today. Some statistics from the Center Of Media Research Blog.
• Is your corporate really green? - Very good article at CNBC, including The Six Sins of Greenwashing. Find some more related CNBC news here.
• ‘Recyclable’ is so last century - Valerie Davis, President, Green Canary Sustainability Consulting shows us the differents between oldschool 90’s greenspeak and today.

OK - all quite usa-focused, i guess everything is transferrable to the rest of the globe, though. So, what’s the conclusion? Both sides are aware of the problems, hopefully the companies seriously start “cleaning up their acts, not just their images” some day…

“Kenneth Cole is known for using socially- and politically-charged messaging in his ads, like the latest billboard that just went up in NYC proclaiming, “In the U.S. somebody is shot every 6 seconds. Is this what arms are for?”

Now he’s doing the same on the web, launching a blog all about social awareness called Awearnessblog (how cute!). The site is going to feature celebrity bloggers, who will post about issues close to their hearts and, hopefully, the hearts of consumers (Mr. Cole himself is planning to post once a week). Blogging will revolve around all manner of social issues ranging from poverty and homelessness to the environment and politics, and you can expect about 5 posts a day.[...]“

Hum. Greenwashing - erm blogging? The shoppping link is definitely conspicious, but we’ll give em a chance and review it later…

via: psfk crain’s