Sound Of Sirens

“From its extraction through sale, use and disposal, all the stuff in our lives affects communities at home and abroad, yet most of this is hidden from view. The Story of Stuff is a 20-minute, fast-paced, fact-filled look at the underside of our production and consumption patterns. The Story of Stuff exposes the connections between a huge number of environmental and social issues, and calls us together to create a more sustainable and just world.

It’ll teach you something, it’ll make you laugh, and it just may change the way you look at all the stuff in your life forever.”

Teaser #1:

You’ll find more teaser videos, background information and even the whole movie as a free download on storyofstuff.com

(Thanks to Melanie)

“Last Friday, I had the pleasure of attending a conference hosted by UCLA covering a variety of business topics related to sustainability, corporate social responsibility, and ‘green’. This panel looks at how marketing executives are devising strategies for shaping and managing their brands’ eco-friendly profiles.
I videotaped the ‘Green Marketing Strategies’ session, and broke up the hour discussion into 8 segments for the viewing pleasure at your pace and interests:

• Opening & Introduction
• Consumer Profiles
• Greenwashing
• Branded Content & Connecting with Customers
• Power of Kids & Parents
• Cause Related Strategies
• Q&A - Internal Buy-In
• Q&A - Pricing Considerations

Moderator:
Beverly Macy, Managing Partner/Co-Founder, Y & M Partners, LLC

Panelists (from left to right):
Joe Hartnett, Principal Consultant, Hartnett & Associates
Brenda Lynch, Senior Vice President, Rogers Group
Barbara Manconi, President & CEO and Founder, VERT Brands”

That’s what Mario Vellandi said.

As you can see, the marketing-guys are getting more and more involved into green issues - well, i know that’s not fairly new - the big thing is: it’s getting harder to seperate the companies that really care from the greenwashing others…